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Bento Is Shutting Down. What Bento Alternative Should You Use Next?

Elitza VasilevaElitza Vasileva
Feb 3, 20265 min read
Bento Is Shutting Down. What Bento Alternative Should You Use Next?

Bento Is Shutting Down. What Bento Alternative Should You Use Next?

Bento is shutting down on February 13, 2026.

That's less than 10 days away.

After that, Bento pages will be redirected and eventually removed. If you're still using it, you'll need to move — and soon.

People are already migrating to own.page.
And I want to explain why, clearly and transparently — including why own.page is monetized, and why that matters for the long run.

own.page vs Bento: Similar Spirit, Different Direction

Bento became popular because it wasn't just another list of links.
It felt designed. Structured. Intentional.

That same idea is what inspired own.page in the first place.

own.page already existed before Bento's shutdown announcement.
After Bento's acquisition, the product direction shifted more clearly into the space Bento once occupied — but with a different long-term vision.

From the beginning, the direction was different.

own.page is built to grow into a real personal website

  • not just a single-use link page
  • not a temporary stopgap

Bento raised significant funding and was built with an eventual exit in mind.
That path can work — but it often comes with trade-offs.

own.page is fully bootstrapped.

No investors.
No growth-at-all-costs pressure.
Just a small team focused on building something that lasts.

The Free Plan Is Meant to Stay Generous

We don't believe free plans should feel like demos.

With own.page's free plan, you can already:

  • create a clean, beautiful portfolio or link-in-bio page
  • use structured layouts instead of endless links
  • publish instantly
  • share a professional online presence

You don't need to pay just to exist online.

The paid plan is there for people who want more control, more insights, and more flexibility — not to lock basic functionality behind a paywall.

Paid Plans Already Go Beyond What Bento Offered

Even today, own.page's paid plan already includes features Bento never had:

  • built-in analytics
  • deeper customization
  • multi-page setups
  • advanced widgets

And more features are coming.

Because we're not optimizing for an exit — we're optimizing for longevity.

Built for the Long Run

If you care about tools that:

  • don't disappear overnight
  • aren't forced into a parent platform
  • are built thoughtfully and sustainably

Then you're already aligned with own.page.

Supporting own.page means supporting products built for the long run ❤️

Still on Bento? Don't Wait.

Bento shuts down on February 13, 2026.

Migration is easiest when you move early. People are already switching, and waiting until the last moment only makes things harder.

And if you know anyone still using Bento — send them this.